Public Wifi Analytics

Public Wifi Analytics turns the public wifi network's device data into visitor movement and dwell-time insights across the zoo — popular postcodes visitors come from, the most popular zones, dwell time by area, and hour-by-hour access point activity. Some pages track individual guest journeys and are marked as containing personal information.

What's inside this report

• Zoo Map — Map view of wifi activity across the zoo.
• Post Codes — Visitor postcodes derived from wifi connections.
• Popularity by Total Visits — Most-visited zones by total visits.
• Popularity by AVG Dwell Time — Most-visited zones by average dwell time.
• Visit Insights — General visit pattern insights.
• Dwell Insights — How long visitors dwell in different areas.
• Zone Insights — Activity broken down by zone.
• Device Insights — Breakdown by connected device type.
• Access Point Activity by Hour — Wifi access point usage by hour of day.
• Guest Insights (PII) — Individual guest-level insights (contains PII).
• Guest Journey (PII) — Individual guest movement paths (contains PII).
• Journeys — Aggregated visitor journey patterns.