Members Report

The Members Report covers the membership program end-to-end — new members joining versus members lapsing, the resulting churn rate, and both member and staff activity. It also includes a details/map view with individual member records, so some pages contain personal information and should be treated accordingly.

What's inside this report

• Dashboard — Overview of membership numbers and trends.
• Addition/Attrition — New members joining vs members lapsing.
• Churn Rate — Rate at which members are lapsing.
• Members Activity — How active members are (visits, engagement).
• Staff Activity — Staff-side activity related to membership.
• Members Details — Individual member records (contains personal information).
• Map — Geographic view of members.
• P II — Additional personal-information view (contains PII).